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Siebel ePharma Marketing (7, Fundamental) - Online Course

Catégorie: Formation  Siebel
Format: Formation individualisée en ligne
Autres formats:
 
 

Siebel ePharma Marketing 7 is a comprehensive suite of applications designed to address the marketing challenges of the pharmaceutical and biotechnology industries. This course addresses core concepts related to Siebel ePharma Marketing versions 7 and 7.5.

The course begins by examining the Siebel ePharma Marketing screens, views, architecture, and system configuration. Next, it discusses the importance of the implementation-planning phase, followed by a review of some of the administrative tasks. Participants then learn some business-process best practices. A business case scenario shows how Siebel ePharma Marketing can help to manage a marketing campaign successfully. The course concludes with some of the business goals and benefits of implementing Siebel ePharma Marketing.

The course includes a product demonstration illustrating the use of Siebel ePharma Marketing 7 to better engage physicians during a direct-to-consumer, or DTC, campaign.

Learn To:
  • Identify the steps to configure the data flow
  • Use Siebel ePharma Marketing to view and edit Program Flows
  • Set elements and criteria for a Program segment
  • Create an offer
 
 

Compétences acquises
 

  • Describe the scope and capabilities of siebel ePharma Marketing

  • Explain how siebel ePharma marketing address the business challenges of the pharmaceutical industry

  • Identify the marketers' screens and views

  • Describe where Siebel ePharma Marketing fits in the Siebel Web architecture

 

  • Identify implementation considerations

  • Perform the administrator's initial and ongoing tasks

  • Relate Siebel ePharma Marketing to a business case scenario

  • Identify the business goals and benefits associated with implementing Siebel ePharma Marketing

Qui peut en profiter
 

  • Application Developers

  • Business Analysts

  • Functional Implementer

  • Support Engineer

 

  • System Analysts

  • Technical Administrator

  • Technical Consultant
 
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Code: D45346
Format: Formation individualisée en ligne
Durée:
Certifié par: Oracle
Frais d’inscription (CAD): 195$
Oracle University Awards ExitCertified the North American Partner of the Year Award for 2011
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Siebel ePharma Marketing (7, Fundamental) - Online Course Contenu détaillé
 
 
Overview
  • What is Siebel ePharma Marketing?
  • Features and Integration
  • Messaging Channels
  • Solution Components
Industry Challenges
  • Marketing Challenges
  • Production Challenges
  • Competitive Challenges
  • Inadequate Tools
Siebel ePharma Marketing Solutions
  • Marketing Process Best Practices
  • Know Your Customers
  • Execute Flawlessly
  • React to Market Opportunities
  • Measure Effectiveness
  • Identify Customers
  • Develop Physician Relationships
  • Channels
Screens and Views
  • Home Page
  • Visual Segmentation
  • Program Wizard
  • Program Flow
  • Marketing Analytics
Architecture and Configuration
  • Customer Repository
  • Application Server Engine
  • Siebel ePharma Marketing Data Flow
  • Supported Platforms
 
Implementation Planning
  • Identify Business Requirements
  • Identify Data Requirements
  • Configure the Data Flow
Administrative Tasks
  • Map the Data Source
  • Define Measures
  • Define Attributes
Business Process Best Practices
  • Campaign Management
  • Application Integration
Business Case Scenario
  • Business Objectives
  • Results Achieved
  • Product Demonstration
Business Goals and Benefits
  • Increase Revenue
  • Reduce Costs
  • Improve Customer Satisfaction
Summary
 


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