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Siebel 8.0 Marketing: Marketing Manager

Catégorie: Formation  Siebel
Format: Formation en classe avec formateur
Autres formats:
 
 

This course is designed for team members who are responsible for administering and managing marketing activities such as campaigns, programs and marketing plans using Siebel Marketing 8. The course helps course participants to understand the Siebel Marketing architecture and its tight integration with Oracle Business Intelligence Enterprise Edition 10g. Course participants learn how to create marketing segments and segment trees and load them into campaigns. They use the List Format Designer to create export list formats and they use the Email Marketing Server to create personalized email campaigns.

This course also covers response management, event management and the financial planning aspects of Siebel Marketing. Using Oracle Business Intelligence Answers and Dashboards, course participants learn how to analyze marketing data quickly and efficiently. The course also contains information about the classic Siebel List Management.

Learn To

  • Create Segments and Segment Trees
  • Create personalized email marketing campaigns
  • Create Marketing Plans, Programs, Campaigns and Responses
  • Manage Events
  • Manage Marketing Lists
  • Understand the Siebel Marketing architecture
 
Oracle Certified Training Course   Oracle Training Savings
 

Compétences acquises
 

  • Understand Siebel Marketing terminology

  • Understand the Siebel Marketing architecture

  • Create Segments

  • Create Segment Trees

  • Create Marketing Plans, Programs and Campaigns

  • Use the List Format Designer

  • Manage marketing lists

 

  • Manage marketing responses

  • Create personalized email marketing campaigns

  • Manage events

  • Plan and budget marketing activities

  • Understand campaign load formats

  • Use Answers and Dashboards to analyze marketing data

Qui peut en profiter
 

  • Application Developers

  • Business Analysts

  • Data Modelers

  • Developer

 

  • Project Manager

  • Sales Consultants

  • Support Engineer

  • Technical Consultant

Préalables
 

  • Siebel navigation skills

  • Oracle BI EE navigation skills

 

  • Participants should have a basic knowledge of Windows naviga
 
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Oracle DB PeopleSoft Hyperion Ce cours est donné par des formateurs certifiés Oracle.

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Training Class Enrollment Ask A Question About This Training
Code: SB-MARKET-MGR
Format: Formation en classe avec formateur
Durée: 3
Certifié par: Oracle
Frais d’inscription (CAD): 3,090$
Oracle University Awards ExitCertified the North American Partner of the Year Award for 2011
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4 Dates Offered      
   
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Siebel 8.0 Marketing: Marketing Manager Contenu détaillé
 
 
Siebel Marketing Overview
  • Identifying components of Siebel Marketing Suite
  • Understanding closed-loop marketing
Siebel Marketing Architecture
  • Identifying components of the Siebel Marketing architecture
  • Marketing clients
  • Oracle BI EE
  • Email Marketing Server
Marketing Terminology and Process Flow
  • Explaining marketing terminology
  • Campaigns, Offers and Treatments
  • Budget Requests, Funds and Initiatives
  • Executing Stand-alone campaigns
  • Executing marketing programs
  • Executing marketing plans
Segment Designer
  • Understanding the segment designer interface
  • Creating simple and complex segments
  • Moving and changing criteria blocks
  • Understanding counts
  • Cross subject area queries
  • Grouping criteria blocks
  • Generate lists from segments
Creating Segment Trees
  • Explaining the purpose of segment trees
  • Splitting and sampling
  • Working with segment tree branches
Marketing Plans, Programs, Campaigns and Events
  • Identifying Siebel Marketing objects and their relationships
  • Offer Management
  • Events
  • Campaigns
  • Waves
  • Programs
  • Stages
  • Marketing Plans
Using List Format Designer
  • Understanding List Format types
  • Creating List Formats
  • Combining Data Sets
  • Sorting and Splitting
  • Formatting
  • Previewing list output
 
List Management
  • Describing the list management process
  • Importing external lists
  • Creating internal lists
Response Management
  • Describing the response management process
  • Integrating with Sales
  • Tracking responses
Email Marketing
  • Creating an email campaign
  • Personalizing and editing email marketing templates
  • Understanding conditional fields
  • Understanding advanced email marketing features
  • Launching email campaigns
Event Management
  • Describing the event management process
  • Defining Event Plans, Events and Sessions
  • Managing Invitations
  • Managing Registrations
Marketing Planning, Budgeting and Financial Tracking
  • Creating Marketing Plans
  • Creating Budget Requests
  • Understanding approval cycles
  • Setting goals
  • Tracking expenses and budgets
Campaign Load Formats
  • Creating campaign load formats
  • Identifying and describing marketing integration objects
  • Describing pre-configured marketing campaign load formats
Marketing Analytics
  • Using Oracle BI Answers
  • Using Oracle BI Dashboards
  • Creating ad-hoc requests
  • Identifying pre-configured marketing analytics dashboards


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